To really stand out from an over-crowded and somewhat commoditised market requires a unique point of difference.
A while ago, we sat and talked...about where our passions lie, about the space that excited us most, that was closest to our heart.
So we took a brave step and specialized. Eletta are now proudly the only strategic consultants and creative agency to specialise in marketing to mothers.
Lucky for us, other mums like to talk too. Our proprietary tools, Mouths of Mums™ and Mummy Mondays enable us to live in the hearts and heads of mums, we�re part of their conversations. As well as engaging our mums, we can use the tools to track emerging trends and uncover valuable insights.
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Mouths of Mums:™ In order to fine tune our understanding of marketing to mums we developed Mouths of Mums™, a living tool that enables us to achieve insights into the lives of real mums in real time, and then how we can encourage their loyalty and effect their purchasing behaviour.
Mouths of Mums is available to clients for research, product sampling, PR and concept testing as well as being an on-line community for mums to share, ask advice and participate and contribute. Visit the Mouths of Mums™ Website.
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Mummy Mondays: A new initiative that further strengthens our direct pipeline to Mums; what they're thinking, feeling and talking about.
Mummy Mondays is an ongoing series of focus groups developed, facilitated and analysed by senior eletta strategic planners. Each month we talk to a cross-section of mums about a range of issues. As we discuss the same topics each month, we're able to track attitudinal change over time.
We introduce topical issues as they arise, or if a client needs to test thinking, concepts or base level product research we can supplement the standard discussion guide with a specific section to address the requirement.