Finding passionate clients with exciting new ideas is what we live for at eletta (that and the mouthwatering Kara nge Chicken wraps at the Japanese Cafe next door). So we were thrilled to be introduced to the team at myprac a few months ago. Staffed by leaders in the field of medical practice management, this band of entrepeneurs saw doctors leaving the profession in droves as they struggled to manage the business side of running a practice as well as doing what they do best caring for patients. And so they developed a new solution; their model of outsourced practice management allows doctors to follow their passion and retain autonomy over their business.

Given the time poor and often traditional target audience, marketing success depended on the ability to be single minded about the benefits and differentiators of the model. Operating without a marketing department, myprac relied on eletta to guide them through this process, as well as the process of VI design right through to website and collateral build. The client is delighted and we were proud to be part of the process. Have a look at some of the results here.