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Dear name
If one thing stands out for me as I look back over the last few months here at eletta it's the diversity of clients and of work we've produced over that time . We've engaged mothers (of course!), older couples (thanks to gorgeous new campaigns for Air Tahiti Nui and Tahiti Tourisme) - even GPs. And the only way we can do that successfully is to respect the true value of insights mining. In advertising it's vital we never assume we know what the consumer thinks of a category or a product, but always take the time to understand them and those all important hot buttons.
In this issue we bring some of those insights to life, showcasing what great work can arise out of delving in to our consumers minds, as well as illustrating how we can get involved in engaging mothers, in particular through the growing Mouths of Mums™ community. I'm stealing my pearl for this eLetter from the Cubans - how's this for a powerful proverb? "Listening looks easy, but it's not simple. Every head is a world."
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We were delighted recently to be asked by our new friends at Baden P. Morris to help them refresh the visual identity of their market leading Silly Billyz brand. One of the first steps was to do what we do best: cast a swag of gorgeous children, get them making a brilliant mess, and create a library of shots that would make any mums heart melt. Both agency and client teams are delighted with the results and can’t wait to bring them to life in magazine and online. In the meantime here’s just the sneakiest of peeks… View a Sneak Peek
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October saw the first truly integrated use of Mouths of Mums by eletta when we used the online community to review Femfresh, feminine hygiene wash. Working back from an insightful client brief, we were able to use the feedback from our mums to further validate some of our thinking on product perceptions, crack a great creative idea, and even picked up a few new Femfresh loyals along the way. Read More
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Finding passionate clients with exciting new ideas is what we live for at eletta (that and the mouthwatering Karange Chicken wraps at the Japanese Café next door). So we were thrilled to be introduced to the team at myprac a few months ago.
Staffed by leaders in the field of medical practice management, this band of entrepeneurs...Learn more
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Undoubtedly the first thing new clients ask us about is social marketing and how they can get their brands involved. Last month we walked through the best way to start involvement, and this month we’re bringing good social marketing to life thanks to a case study prepared by our digital partners at eStrategy Group. Be prepared for a wild ride!
View Case Study |
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Since the last eLetter our newest proprietary tool, Mouths of Mums, has come along in cyber leaps and bounds. The online community for mums, an amazing space for insights mining, now boasts over 10,000 members. Best of all for marketers our mums are loving the MoM Reviews (mummy product trials) - as well as valuable feedback the reviews are providing amazing word of mouth activity. Ask us about the very special eletta client ratecard.
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